Browsing by Author "Gamarra-Jaramillo, Heidy Viviana"

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Análisis de viabilidad Glamping Santa Clara para eventos sociales en el municipio de Chía, Cundinamarca
Acuña-Torres, Ángela Tatiana; Bernal-Beltrán, Angie Paola; Gamarra-Jaramillo, Heidy Viviana; Bernal Farfán, José Aldemar
The central objective of the project is to determine the viability of Glamping for events, with the intention of establishing a company of these services, in the Santa Clara farm located in Chía Cundinamarca. As this is one of the municipalities with the highest growth in social events, we want to take advantage of all available resources, to contribute to its socio-economic development, based on quality, excellent service and adequate prices. As an initial part, an analysis was carried out to establish whether they consist of adequate factors, in addition to norms and legal bases that support the viability of the project; in the second instance, the theoretical bases necessary to develop the project are investigated; to determine feasibility. On the other hand, the respective market study is also carried out where the existing supply and demand is investigated to determine the unsatisfied part of the latter and to be able to cover it; In addition, the necessary projections are made to know in advance a perspective of the market to attend. All this supported by field research applying surveys to the inhabitants of the municipality of Chía, in order to obtain information on the social events that take place there. With the positive responses that were obtained from the market and technical studies, the financial projection is carried out, forecasting the costs and profitability of the project.