Browsing by Author "Fuentes-Rengifo, Yurani"
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Item Viabilidad de una tienda online de ropa personalizada en Colombia: ZentraFuentes-Rengifo, Yurani; Bonilla-Betancourt, AndresThis paper evaluates the feasibility of Zentra, an online t-shirt store in Colombia. It analyzes consumer behavior and the textile sector. The results show a high purchase intention and confirm the project's viability.