Browsing by Author "Fuentes Rengifo Yurani"
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Item Viabilidad de una tienda online de ropa personalizada en Colombia: Zentra - Feasibility of an online store for personalized clothing in Colombia: ZentraFuentes Rengifo Yurani; Bonilla Betancourt AndresThis paper evaluates the feasibility of Zentra, an online t-shirt store in Colombia. It analyzes consumer behavior and the textile sector. The results show a high purchase intention and confirm the project's viability.