Browsing by Author "Forero-Morales, Lina Maria"

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    Proyecto de emprendimiento Vikinga's Boutique
    Forero-Morales, Lina Maria; Suárez Galeano, Gladys Llanet
    The objective of this work is to publicize the viability of a business plan dedicated to the production and marketing of cocktail dresses for women with purchase option through a web page, contribut to the growth of the e-commerce sector in Colombia. This business idea arose from seeing that the majority of stores that manage the website are not stores that offer a 100% personalized cocktail dress tailored to each person, so that it is an attractive idea because of its appearance on the web This is why, in this business plan, it has been decided to implement both administrative, international, operational, price, place, promotion, etc. strategies to meet the need of the female market that wishes to acquire high fashion dresses, at their measure and do not have easy access to them. The textile and clothing sector in Colombia is a sector that is constantly growing, mainly made up of SMEs in Bogotá. This sector generates employment and contributes positively to the national economy. However, it is a fairly competitive sector worldwide as there are different companies, both national and international, positioned in the market.