Browsing by Author "Forero-Cruz, Luisa Fernanda"

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    Estrategia de comunicación: la prevención del maltrato y la promoción del cuidado de las mascotas en la Fundación Animal Voices
    Fonseca-Hernández, Esteban; Forero-Cruz, Luisa Fernanda; Gómez-Cristancho, Laura Yisela; Bohorquez-Isaza, Martha Cecilia
    The objective of this work is to design a digital strategy for communication for the Animal Voices Foundation, in order to solve the needs of the community of followers of the @FundacionAnimalVoices account, focused on the prevention of mistreatment and responsible ownership of animals. This design strategy in three moments, a diagnostic stage, where the needs of the public, the creation and application of the strategy, which seeks to generate all the content in relation to the themes obtained in the diagnostic stage and the respective analysis, through metrics and the understanding of the social needs of the communication processes. The application of this strategy is used understanding the content and the possibilities offered by social networks, taking into account all the social function that these have within the current media and dissemination of information.