Browsing by Author "Forero-Barbosa, Laura Camila"

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    Plan de Mejoramiento para Fortalecer la Relación y la Experiencia de los Clientes del Grupo Bolívar
    Forero-Barbosa, Laura Camila; Oscar Hernan Angel Martinez
    This improvement plan aims to design a customer-centered integration strategy for Grupo Bolívar in order to strengthen the coordination between its different subsidiaries and optimize customer experience. Based on the analysis of initiatives developed in Davivienda, Seguros Bolívar and Constructora Bolívar, opportunities for improvement related to process integration, decision-making and customer experience management were identified. The proposal includes strategies focused on data analytics, service personalization and collaborative work between departments, seeking greater operational efficiency and organizational value.