Browsing by Author "Fonseca-Mendoza, Maria Camila"

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    Plan de mejoramiento - TV Bingo Diamante
    Duran-Moreno, Derly Gineth; Fonseca-Mendoza, Maria Camila; Cicua-Ospina, Juan Sebastian; Peña-Sanchez, Liliana
    The games of luck and chance sector in Colombia has become an important sector for the generation of employment and economic contribution to the country's GDP, likewise this sector generates contributions for health thanks to the collection of exploitation rights carried out by companies of the sector. On the other hand, games of chance have had a great growth throughout its history and with an increasing boom in all areas of the country, for this reason the object of study will be developed in the company TV Bingo Diamante EU, which belongs to the SME classification and develops its operations in the municipality of Garzón, department of Huila, whose main activity is the commercialization of games of luck and chance, particularly localized games such as bingo in the hall. The content of the following document will address the characterization of the company, a preliminary diagnosis of the same where macroeconomic and microeconomic factors of the country will be analyzed in order to be able to carry out an analysis of the games of luck and chance sector specifically and likewise the market. and the company's environment used tools such as strategic matrices such as PESTEL, DOFA, EFI and EFE. Subsequently, an improvement plan will be presented to the company and the implementation of an organizational structure that will adjust to its needs, with the intention of improving its internal processes and obtaining better organizational performance.