Browsing by Author "Edwin Arroyave Cardona"

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    Diseño de un Modelo Gerencial Integrado de transformación para la organización "Dra. Natalia Gómez - Salud & Estética Orofacial"
    Angela Patricia Cely Gómez; Rodrigo Andrés Barros Bermúdez; Edwin Arroyave Cardona
    This undergraduate thesis project aims to design and implement a management model that integrates formal strategic planning and total quality management, geared towards transforming the family dental practice "Doctor Natalia Gómez - Orofacial Health & Aesthetics" into a clinic focused on medical tourism. The proposal addresses the need to strengthen the organization's competitiveness, sustainability, and growth capacity by aligning its administrative, operational, and clinical processes with standards of excellence and continuous improvement. The project proposes a comprehensive organizational diagnosis to identify gaps and opportunities for improvement, as well as the formulation of strategies aligned with the appropriate growth vision for the practice. As a result, the proposed management model seeks to generate a comprehensive organizational transformation, promoting a culture of total quality, patient focus, and efficient resource management. This analysis focuses on the "Doctor Natalia Gómez - Orofacial Health & Aesthetics" Dental Practice, a family-run business facing challenges in both administrative and clinical areas. Through the study of various management tools, the aim is to identify practices that contribute to improving operational efficiency, patient care, and the practice's competitiveness. Thus, this exercise seeks to integrate the theoretical foundations of comprehensive management with the realities of entrepreneurship, highlighting the importance of strategic and organized management to guarantee quality service and sustainable business development.