Browsing by Author "Duarte Guerrero, Alejandra Paola"

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    Internacionalización del Agua Tónica MIL976
    Duarte Guerrero, Alejandra Paola; Caro Millan, Carolina; Castiblanco Garcia, Claudia Paola
    The present research aims to develop an internationalization strategy for the export of MIL976 Premium Tonic Water from the Colombian company Dislicores to the Peruvian market, the non-alcoholic beverages sector is one of the largest export products for Colombia due to that in the last years the production and sales of these products have has a growth in this sector obtaining more importance in the country with a growth of 9% in the year 2014 and in the year 2016, it had a growth of 12.6% (Garzon, 2016), therefore the objective of this work is to determine the viability and internationalization strategy of the MIL976 Premium Tonic Water. For the realization of this project the information of the company Dislicores was used and an analysis of the Peruvian market was made for the penetration of the product. As a result, the export of tonic water to Peru is fully viable. The Uppsala model of internationalization processes was taken as a reference in its first two stages for the strategy approach.