Browsing by Author "Diaz-Ariza, Diana Marcela"

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    efectos de la pandemia covid-19 en el comercio de cosméticos y productos de aseo en Colombia
    Castro-Cifuentes, Ana Maria; Campos-Julio, Laura Johanna; Gonzalez-Ladino, Yuly Gissel; Diaz-Ariza, Diana Marcela
    The Covid - 19 situation brought with it an economic problem, basically slowing growth and affecting practically all sectors. In this context, the main objective of the research is to analyze how the commercialization of cosmetics in Colombia has been affected as a result of the Covid-19 pandemic. With the development of the work it can be inferred that in general the companies managed to adapt or modify the market according to their benefit, this rescues that in the midst of a strong moment that crossed the entire world, in particular this sector was not completely affected, thanks to, probably, the substitution of products in the trade. The theoretical framework that was used in the development of the work was the theory of economic cycles that allowed us to analyze the behavior of the market.
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    La guerra comercial Estados Unidos – China y su impacto comercial en Brasil (2014 – 2021)
    Diaz-Martinez, Yeisson Sebastian; Ortiz-Bautista, Sergio Esteban; Baquero-Caceres, Luis Alejandro; Diaz-Ariza, Diana Marcela
    The central objective of this work is to evaluate the commercial opportunities that a country like Brazil can have in countries like the United States and China due to the commercial conflict that has developed since 2016, when at the time it assumed the presidency of the United States. United States Donald Trump and, in turn, impose tariffs on Chinese imports, where steel imports mainly stand out. On the other hand, it was decided to take Brazil as a reference country because it is the South American economy with the highest growth in recent years, even though the South American economy was unique, it ranked among the 15 largest in the world, in addition to the fact that its two main trading partners are the countries directly involved in the Trade War. Taking into account the above, for the development of this work a descriptive methodology was used, which allowed taking background information from other authors and making a descriptive analysis of the trade figures in order to reach a conclusion based on these. Finally, from this work it was possible to conclude that Brazil does have commercial opportunities thanks to the impact of the commercial war, which in one way or another can be seen more benefited than affected and highlight products that can be exported to China and the United States as are fertilizers and aircraft.
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    Incidencia de los apoyos públicos y privados en el desempeño ambiental en empresas de negocios verdes en Bogotá-Región.
    Aguilar-Galeano, Estíbaliz; Diaz-Ariza, Diana Marcela; García-Castiblanco, Claudia Paola; Figueroa-Espinel, Julián Francisco; Cespedes-Gil, Alcibíades Alirio; Editorial EIDEC
    Los negocios verdes en Colombia se definen en el marco de un plan estratégico (Plan Nacional de Negocios Verdes - PNNV) como actividades económicas de oferta de bienes o servicios que incorporan buenas prácticas ambientales, sociales y económicas, y que generan impactos ambientales positivos. Se espera que estos negocios sean ejemplo de cómo las empresas pueden asumir el reto de incluir la perspectiva ambiental en la lógica de negocio. Para su promoción se ha identificado la importancia de contar con apoyos e incentivos tanto del gobierno nacional como de organismos supranacionales y entidades internacionales. El presente estudio analiza el papel de los apoyos públicos y privados en la implementación de acciones encaminadas a mejorar el desempeño ambiental en empresas clasificadas como negocios verdes. Se realizó un estudio de corte transversal y alcance correlacional con 65 negocios verdes verificados de la zona Bogotá-Región. Se buscó establecer la relación entre el hecho de recibir apoyos y el nivel de desempeño ambiental (categorizado en alto, medio y bajo), y entre tener un plan de gestión ambiental y el desempeño. Los resultados muestran que no se puede establecer asociación entre recibir apoyos y el desempeño ambiental, sin embargo, se identifica una asociación entre tener un plan de gestión y el desempeño ambientales de la organización; el punto clave de los resultados se encuentra en el tipo de apoyo que fue recibido