Browsing by Author "Cuervo-Zambrano, Natalia Isabel"
Now showing 1 - 1 of 1
- Results Per Page
- Sort Options
Item Estrategia De Marketing Para El Reposicionamiento De La Marca Tostao Café y Pan en los puntos de Hayuelos y Tintal Plaza en BogotáMariño-Buitrago, Sara Sofia; Cuervo-Zambrano, Natalia Isabel; Buitrago-Reyes, Richard OrlandoThe study was based on an exhaustive quantitative analysis that revealed the crucial need for Tostao Café y Pan to return to its initial value proposition to reposition itself in the Bogotá market. This original proposal highlighted the offering of high-quality products at fair prices, a strategy that had been the key to the chain's success in the past.