Browsing by Author "Cruz-Castillo, Katherin Dayana"

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    Exportación de servicios de la empresa colombiana MacroGym al mercado mexicano
    Cruz-Castillo, Katherin Dayana; Valencia-González, Catherine
    The objective of this project was to advise the company MacroGym of Colombia, for the export of computer services to Mexico through the methodology of process innovation, which consists in the improvement of processes, derived from activities that are based on the theory of Born Global and the Uppsala model, being also suitable for entrepreneurs and small or medium-sized enterprises that do not have enough capital to withstand the high costs of expansion processes to new markets. The different models of innovation in companies seek to enter new markets ignoring some of the stages of the traditional internationalization process. The results of the investigation identified four improvements in the company’s export processes, such as the registration of exporter before the Dian, the change of code according to the central classification of products, host national and international standards for currency billing and withdrawal.