Browsing by Author "Castro-Lara, Ingrid Paola"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Plan estratégico del área comercial de Mercados el Ganador
    Castro-Lara, Ingrid Paola; Diaz-Diaz, Miguel Angel
    This degree work focuses on highlighting the importance of marketing as a key element in the formulation of business growth and development strategies. In a highly competitive and constantly changing business environment, marketing emerges as an essential component for the survival and success of organizations. The application of various marketing matrices to a company is explored in detail, providing a detailed assessment that acts as an x-ray of the current situation, identifying critical areas that require strategic focus. This allows companies to detect growth opportunities and challenges that require specific plans. Through the analysis of examples of successful companies that have used marketing strategies, as well as the discussion of current trends in the field, the relevance of marketing as a driver of business development and growth is highlighted.