Browsing by Author "Casas, Cristian David"

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    Estrategias de posicionamiento para la marca Arcabella
    Aldana Pérez, Laura Karina; Casas, Cristian David; Luna, German Andrés; Neira Guevara, Jairo
    The following degree work will encompass the most assertive way in which the ARCABELLA brand can be positioned at the national level, based on establishing and proposing how communication achieves a long-term brand benefit through lifestyles. that all social levels are in a significant potential for the company, being an impactful market and with greater influence on people, impressing by means of luxuries, brands, and this is where ARCABELLA, who works tirelessly to position itself in the market as the Bogota's most important clothing brand, looking for a structure, with a principle that is why brands will always need to define and be part of the daily life of their market niche, devising new needs that involve little thought and more action.