Browsing by Author "Cajamarca-Hurtado, Nicole Xiomara"

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Internacionalización de la empresa Textiles Vásquez Aragonés S.A.S
Diaz-Oyola, Guillermo José; Cajamarca-Hurtado, Nicole Xiomara; Murcia-Tovar, Jose Alejandro; Nuncira Cervantes, Wilson Alonso
The objective of this work is to identify what internationalization options are for Textiles Vásquez Aragonés S.A.S, which has been based on electronic commerce. To obtain results, the theory of the digital economy was taken as a theoretical framework, supported by a documentary-type methodology and information taken directly from the company that allowed the organizational analysis and digital economy strategies for internationalization. It was obtained as a result that the company Textiles Vásquez Aragonés S.A.S at the organizational level has shortcomings in the primary and support activities, likewise, it was possible to evidence that it lacks strategic alliances that hinder the growth of the company. On the other hand, about digital economy strategies for internationalization, it was determined that the B2B e-commerce model can be implemented; which is the one that best suits the company since it generates an important link with customers, as well as, allowing efficient management information that attracts customers through the publication of its content, being able to unify a strategy to create a web page that describes the company and also the services it provides. In the same way, associate this web page in a Marketplace as this could facilitate connections with other companies. Likewise, create SEO ads that allow the company to reach larger clients and also give optimal management to social networks, to achieve brand positioning in the market.