Browsing by Author "Buitrago Castillo, Eulices"

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    Estrategias para el posicionamiento de la marca Maxybelt en el mercado de Bogotá para el año 2019
    Buitrago Castillo, Eulices; Moncaleano, Geraldine; Vanegas, Nataly; Machado, Angela; Neira Guevara, Jairo
    The purpose of this project is to define strategies to recover the positioning of the Maxybelt brand in the market of the city of Bogota, given the loss of sales and recognition of the brand, in order to propose insight and improvements through a plan of marketing. The objective of this paper is to propose strategies that allow the recovery of the positioning of the Maxybelt brand in the Bogotá City to 2019.