Browsing by Author "Basallo-Gomez, Katherine Lizeth"

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    Propuesta para el mejoramiento turístico del municipio de Vergara Cundinamarca
    Basallo-Gomez, Katherine Lizeth; Cárdenas, Giovana Carolina
    Abstract The main objective of this project is focused on achieving a tourist positioning in the town of Vergara (Cundinamarca) specializing in extreme sport tourism given the great natural wealth this place has. It was necessary to generate a diagnosis to determine the critical points and possible failures that could be found in order to apply a development proposal and possible course of action to solve the evidenced problems. The cluster concept was used as a starting point due to its direct correlation with the exploratory investigative approach, which required data collection to generate a more detailed analysis of the situation, resulting in the use of the deductive method as the best research tool to carry out this project. From the obtained results, it was possible to demonstrate that the town of Vergara (Cundinamarca) has the potential to position itself as a sustainable tourist destination due to its remarkable number of providers and great tourist offer