Browsing by Author "Avila Santamaria, Nataly Andrea"
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Item Propuesta de trade marketing para incrementar las ventas de café gourmet en los 6 puntos de venta top de Carulla BogotáAvila Chaparro, Leidy Yulieth; Avila Santamaria, Nataly Andrea; Sierra Martinez, Wilton Vicente; Neira Guevara, JairoThis study analyzes the current situation of the company Vive Café the Amor Perfecto Café brand, product that is in the gourmet coffee category in the Carulla chain stores in Bogotá.