Browsing by Author "Aristizabal Pinzon, Angelica Maria"

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    Estrategias de Marketing digital para la marca ARB 4x4 Accesorios en Distribuidora Toyota SAS
    Aristizabal Pinzon, Angelica Maria; Casallas Guerrero, Cesar Casallas; Neira Guevara, Jairo
    The purpose of the document is to recommend an improvement plan for the ARB company in Colombia, generating strategies to strengthen the digital marketing of the brand, allowing greater presence and remembrance in the market; for the development of the project, company documents were analyzed, secondary sources of information were taken from specialist authors on the subject, and successful examples of companies that implemented digital marketing in their day to day where the importance of the development of the digital marketing for companies, since the internet is present everywhere being available to our customers, in their hands specifically by mobile phones and just a click away, for this there are studies that show that today is the first contact that customers have with companies and that is the most economic, direct and effective means that companies have to reach their market segment.