Browsing by Author "Andrade-Bermudez, Mildred"

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    Diseño de plan estratégico para Tora Blue
    Andrade-Bermudez, Mildred; Díaz-Hernández, Luis Carlos
    The design of the strategic plan is based on the need to improve the performance and productivity of the company from the most important aspects in the operational, administrative, etc. The objective of the strategic plan is to establish the course that the company must follow to achieve the objectives and the way in which decisions and strategies are turned into actions. The integration of a strategic plan in the operational procedure of a company is very beneficial for it, since it allows a process aimed at meeting the objectives that are set within different frameworks. In the case of Tora Blue, deficiencies could be identified within of the scope of the distribution of the final product to clients and potential clients thanks to the collection and analysis of the information provided by its workers, where it was possible to generate a design in terms of improving the activity of the company in its different processes, which is located in the Guatavita municipality.