Browsing by Author "Alvarado Mont Luisa Fernanada"

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    Plan de mejora comercial para la retención de afiliados en la Cámara de Comercio Colombo Chilena
    Alvarado Mont Luisa Fernanada; Javier orlando
    This study aims to propose a commercial improvement plan to strengthen the retention of member companies affiliated with the Colombian-Chilean Chamber of Commerce and Industry (CCICC). The research is based on the analysis of the specific environment and the organizational diagnosis to identify the factors affecting member retention and the Chamber's commercial management. To achieve this, aspects such as bilateral trade between Colombia and Chile, the competitive environment, market characteristics, the organizational structure, and the Chamber's internal processes were analyzed. In addition, the Balanced Scorecard methodology was applied to evaluate the commercial strategy from the financial, customer, internal process, and learning and growth perspectives, complemented by the analysis of Key Performance Indicators (KPIs)