Browsing by Author "Algecira-Cuellar, Lizhet Camila"

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    Desarrollo de estrategia para el posicionamiento de marca de la agencia de publicidad “ORIÒN CREATIVE
    Fierro-Gómez, Cristhiam Camilo; Algecira-Cuellar, Lizhet Camila; Ospina Estupiñán, Héctor Rodrigo
    Orión Creative is an agency that seeks to provide comprehensive solutions by designing and executing marketing and advertising plans, with marketing strategies with tools aimed at different media, doing market research, knowing the product / service, evaluating consumer behavior and its competition. , taking into account customer service, merchandising and advertising communications; with the purpose of positioning and giving immediate response to the needs of the market applicable in the company-client. It was created in August 2016 by 4 graduates of film and television from Uniagustiniana, currently the agency carries out work with allied companies, but does not have an administrative organization and has a Marketing plan that will be profitable and sustainable over time That is why Orión aims to work on strengthening the commercial area, executing the strategy that allows providing new products and services in order to reach new Marketing trends reaching audiences on online and offline platforms