Browsing by Author "Aguilar, Ingrid lorena"

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    Plan de marketing empresa Autoinvercol
    Osorio rodriguez, cesar augusto; loaiza loaiza, yuli andrea; Aguilar, Ingrid lorena; Ospina Estupiñán, Héctor Rodrigo
    This research project seeks to resolve Issues of how and what should be the marketing strategies proposed by the research team, under the central premise of the company intervened, Autoinvercol S.A, Company preventive and corrective maintenance vehicles, Presents significant obstacles about development of initiatives of strategic and operational marketing and therefore a reduction in the efficiency of the company as well as on the profitability, The present work seeks to identify a glimpse of a solution to the problems of connection with customers and in addition to frame the proposal for improvement around the academic and creative processes, from approach the problem of research from different perspectives, Identifying which are the relevant communication channels to achieve the aim of bringing the organization to the real needs of customers, understanding that the proposal for improving follow-up actions, capture, control, customer loyalty, and prospecting for present and future needs of the target market for the company.