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Trabajos de grado
Facultad de Ciencias Económicas y Administrativas
Mercadeo
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Mercadeo
Permanent URI for this collection
https://repositorio.uniagustiniana.edu.co/handle/123456789/29
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Browsing Mercadeo by Author "Bonilla Betancourt Andres"
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Viabilidad de una tienda online de ropa personalizada en Colombia: Zentra - Feasibility of an online store for personalized clothing in Colombia: Zentra
Fuentes Rengifo Yurani
;
Bonilla Betancourt Andres
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This paper evaluates the feasibility of Zentra, an online t-shirt store in Colombia. It analyzes consumer behavior and the textile sector. The results show a high purchase intention and confirm the project's viability.
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