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Trabajos de grado
Facultad de Ciencias Económicas y Administrativas
Mercadeo
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Mercadeo
Permanent URI for this collection
https://repositorio.uniagustiniana.edu.co/handle/123456789/29
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Browsing Mercadeo by Author "Avila Santamaria, Nataly Andrea"
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Propuesta de trade marketing para incrementar las ventas de café gourmet en los 6 puntos de venta top de Carulla Bogotá
Avila Chaparro, Leidy Yulieth
;
Avila Santamaria, Nataly Andrea
;
Sierra Martinez, Wilton Vicente
;
Neira Guevara, Jairo
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This study analyzes the current situation of the company Vive Café the Amor Perfecto Café brand, product that is in the gourmet coffee category in the Carulla chain stores in Bogotá.
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