Mercadeo

Permanent URI for this collectionhttp://172.16.0.136/handle/123456789/29

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Browsing Mercadeo by Author "Astudillo, Diego"

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    Estrategias para mejorar el posicionamiento de la Cooperativa Coolever para aumentar la cantidad de afiliaciones en las empresas convenio actuales
    Rincón-Moreno, Laura Camila; Astudillo, Diego
    The Coolever Savings and Credit Cooperative is a solidarity economy organization that provides savings and credit services. It is open to the public which means that any natural or legal person can join unless they have a report in risk centers. It has agreements with large companies such as: Unilever, Adidas, MQA, Diversey, among others. It has a nationwide presence. Its main office is located in the city of Bogotá - Colombia. An internal and external analysis of the organization is carried by using the SWOT matrix, Pestel and diagnosis of the organization. As a result of the analysis of these tools, a mixed methodology is used, gathering information from the organization, reports through interns and interviews with experts and associates of the Cooperative. According to the result of this diagnosis, strategies were implemented and will be implemented to continue increasing the number of affiliations and position the cooperative in the agreement companies. In the month of September 2021 and October 2021, the corporation will be increasing the number of affiliations. This is to cooperate with the strategies previously established. With this improvement plan, it is expected to continue increasing the number of associates and position the cooperative, generating growth and recognition of it. Key Words: Cooperatives, membership growth, positioning, solidarity economy, agreements. according to established strategies. With this improvement plan it is expected to continue increasing the number of associates and position the cooperative, generating growth and recognition of it. Key Words: Cooperatives, membership growth, positioning, solidarity economy, agreements. according to established strategies. With this improvement plan it is expected to continue increasing the number of associates and position the cooperative, generating growth and recognition of it.
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    Propuesta de trade marketing para incrementar las ventas de café gourmet en los 6 puntos de venta top de Carulla Bogotá
    Avila Chaparro, Leidy Yulieth; Avila Santamaria, Nataly Andrea; Sierra Martinez, Wilton Vicente; Neira Guevara, Jairo
    This study analyzes the current situation of the company Vive Café the Amor Perfecto Café brand, product that is in the gourmet coffee category in the Carulla chain stores in Bogotá.