Mercadeo

Permanent URI for this collectionhttp://172.16.0.136/handle/123456789/29

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Browsing Mercadeo by Author "Ávila Castañeda, Ángel Leonardo"

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    Estrategias de Marketing para la empresa El Ferrocarril Ltda.
    Rubiano Ospina, Nidia; Ávila Castañeda, Ángel Leonardo
    The company EL FERROCARRIL LTDA, is a company that currently has twenty-five years dedicated to the collection of metal waste from Cold rolled, these are obtained from different companies that manufacture modular, metallic structures among others; They are collected and then sent to the final customer. Currently, EL FERROCARRIL LTDA does not have a presence on the Internet, nor with a corporate image, but it has not been concerned to show itself in the virtual network so that it has a greater presence in the market of the city of Bogotá and the Sabana Occident. For the execution of this project will implement the strategies of positioning, (broach, business cards, Web page, endowment, identity of brand), thus it is necessary to increase the recognition in the companies and in short term to have greater occupation generating more sales, in this way take advantage of the virtual means to show that EL FERROCARRIL LTDA has the ideal work team to develop the harvesting activity, in the long term to have more infrastructure, to generate employment, to acquire more suppliers and sell the material as the final customer requires it for their respective process of use.
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    Plan estratégico de marketing para el Centro de Enseñanza Automovilística La Cumbre S.A.S.
    Suárez Cortes, Brandon Stiven; Ávila Castañeda, Ángel Leonardo
    The present document develops a strategic marketing plan for the Centro de Enseñanza Automovilística La Cumbre SAS, a company that carries out its commercial activities in the municipality of Funza, Cundinamarca and who over the years has experienced a breach in the annual sales budget. In the first instance a sectoral diagnosis is made, that is to say, illustration of the variables of the macro environment whose variations directly affect the economic exercise of the academy, in this it was evidenced that the exercise of its activity in the market depends merely on policies and resolutions that In effect to counteract an illegal market has made available a series of regulations whose purpose beneficiary to the academy. In another section a diagnosis is made of the educational center with its competence analyzing attributes and disadvantages that are with it, in addition to a detailed diagnosis of the type of users who acquire this type of service and is prescribed additional to the study, an assessment of current satisfaction, which additional measures the quality with which the processes are being exercised. Finally, based on the results of the previous analysis, five collateral strategies are developed that seek to increase sales volume, market share and the positioning of the CEA La Cumbre SAS brand in the province of Sabana Occidente.