Facultad de Arte, Comunicación y Cultura

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Browsing Facultad de Arte, Comunicación y Cultura by Author "Rodríguez-Lizarralde, Carolina"

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    Creación participativa de contenidos digitales como medio de promoción y divulgación del patrimonio cultural de Tilodirán (Casanare)
    Cepeda-Garavito, Javier Felipe; Ladino-Marín, Paola Consuelo; Rodríguez-Lizarralde, Carolina
    This project addresses the challenges facing cultural heritage in Tilodirán (Casanare), where rapid development and modernization generate tensions that undermine the transmission of traditional knowledge. In response to this risk, a participatory communication strategy was proposed, based on the creation of digital content for the safeguarding and dissemination of local cultural heritage. Using a qualitative research-creation approach, the methodology engaged the community through semi-structured interviews and co-creation spaces, enabling the documentation of the territory through the voices of its inhabitants. The results demonstrate that heritage in Tilodirán is a dynamic process, linked to collective memory and everyday practices. Despite gaps in technological access, co-creation facilitated the transformation of narratives and memories into digital resources with significant symbolic value. The findings highlight elements such as stories from founders and traditional families, the origin of the settlement’s name, its administrative recognition, and the continued relevance of “coleo (traditional llanero cattle handling) and oral tradition. Additionally, active community participation was evidenced through the contribution of photographs for a digital gallery. As a result, a web platform was developed to integrate the project's content and narratives, positioning the community as the protagonist in constructing its collective memory. This strategy strengthend the social appropriation of heritage through participatory processes and digital storytelling.
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    Estrategia de comunicación del patrimonio cultural inmaterial asociado a los saberes sobre hierbas medicinales en las plazas de mercado del Norte y Sur de Tunja
    Nonsoque-Cano, Luz Marina; Rodríguez-Lizarralde, Carolina
    This research aims to design a communication strategy for intangible cultural heritage related to the knowledge of medicinal herb use in the market squares of northern and southern Tunja. The research is framed within heritage management and communication, understanding that traditional knowledge consists of living practices transmitted from generation to generation and requires processes of visibility, appreciation, and social appropriation. Using a qualitative and ethnographic approach, participant observation and interviews with knowledge holders and stakeholders in the region were conducted. This allowed for the identification of knowledge transmission dynamics, tensions with modernization, and the need for communication strengthening. The results show that heritage communication is a fundamental means for safeguarding intangible cultural heritage (ICH), as it fosters dialogue among the community, institutions, and the public. As a result, a prototype territorial communication strategy is proposed that integrates pedagogical, digital, and participatory actions aimed at the social appropriation of heritage.