Facultad de Arte, Comunicación y Cultura

Permanent URI for this communityhttps://repositorio.uniagustiniana.edu.co/handle/123456789/3034

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Browsing Facultad de Arte, Comunicación y Cultura by Author "Ladino-Marín, Paola Consuelo"

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    Creación participativa de contenidos digitales como medio de promoción y divulgación del patrimonio cultural de Tilodirán (Casanare)
    Cepeda-Garavito, Javier Felipe; Ladino-Marín, Paola Consuelo; Rodríguez-Lizarralde, Carolina
    This project addresses the challenges facing cultural heritage in Tilodirán (Casanare), where rapid development and modernization generate tensions that undermine the transmission of traditional knowledge. In response to this risk, a participatory communication strategy was proposed, based on the creation of digital content for the safeguarding and dissemination of local cultural heritage. Using a qualitative research-creation approach, the methodology engaged the community through semi-structured interviews and co-creation spaces, enabling the documentation of the territory through the voices of its inhabitants. The results demonstrate that heritage in Tilodirán is a dynamic process, linked to collective memory and everyday practices. Despite gaps in technological access, co-creation facilitated the transformation of narratives and memories into digital resources with significant symbolic value. The findings highlight elements such as stories from founders and traditional families, the origin of the settlement’s name, its administrative recognition, and the continued relevance of “coleo (traditional llanero cattle handling) and oral tradition. Additionally, active community participation was evidenced through the contribution of photographs for a digital gallery. As a result, a web platform was developed to integrate the project's content and narratives, positioning the community as the protagonist in constructing its collective memory. This strategy strengthend the social appropriation of heritage through participatory processes and digital storytelling.
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    El viaje de la Tingua: Memorias audiovisuales del agua en Madrid Cundinamarca
    López-Ariza, Luisa Alejandra; Ladino-Marín, Paola Consuelo
    The Journey of the Tingua: Audiovisual Memories of Water in Madrid, Cundinamarca stands as a safeguarding endeavor where water is framed not merely as a natural resource, but as an emerging heritage pulsing within the oral traditions of its people. The project recognizes that the territorial identity of Madrid, Cundinamarca, is inscribed in its watercourses, and that this history risks vanishing unless the relay of its narrative is secured. Through Participatory Action Research (PAR), this initiative coordinates an intergenerational audiovisual seedbed that serves as a space for collective healing and gathering. Within this setting, our elders—as knowledge bearers—pass the historical baton to younger generations. The youth, assuming their roles as narrative agents, do more than document facts; they translate nostalgia and experience into audiovisual works that reflect their own perspectives, allowing memory to "pass through the heart" and transform into a deep sense of belonging. This exercise in strengthening the social fabric does not end with creation; the project expands into a digital haven, a website conceived as a living archive accessible to the community, ensuring that knowledge remains circular and democratic. Furthermore, a traveling route of screenings and territorial gatherings (tertulias) brings these stories back to the streets and squares, turning public space into an open classroom where cinema becomes the catalyst for reconnecting with the land. Thus, El Viaje de la Tingua proposes that caring for a territory stems from a profound understanding of it, weaving an eternal bridge between the voices of yesterday and the vision of tomorrow.
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    Estrategia de comunicación patrimonial participativa para el fortalecimiento del acceso y apropiación de los fondos digitalizados del siglo XIX en la Biblioteca José Manuel Rivas Sacconi, Instituto Caro y Cuervo
    Gómez-Carvajal, Harold; Cárdenas-González, Ana María; Ladino-Marín, Paola Consuelo; Rodríguez-Lizarralte, Carolina
    The study addresses the gap between digitization and the social appropriation of the ICC's documentary heritage. Therefore, it proposes a transmedia strategy to strengthen access to, mediation of, and use of the digitized 19th-century collections.