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Planteamiento de una estrategia de e-commerce para la internacionalización de las empresas editoriales colombianas
Globalization raises new technological innovation as a marketing strategy thanks to download platforms and online visualization, especially for Colombian publishers, which seek to extend their potential cross-borders market ...
Estrategia de internacionalización para incrementar las exportaciones de servicios en salud de alta complejidad para la Fundación Clínica Abood Shaio
The case study for the internationalization of the Shaio Clinic, reaffirms the importance of the increase in exports of health services of high complexity, expanding the participation of the health sector worldwide, where ...
Una mirada sobre la internacionalización del sector cosmético y de aseo personal en Colombia Estudio de caso Belleza Express
The key objective of this work is the internationalization process that the company Belleza Express has made, its growth, potential to position itself in the global market, the exploration of new fields and how with the ...
Análisis de la internacionalización del subsector de los cosméticos a partir de la dinámica comercial en Colombia y el caso de éxito de la empresa Belcorp
This paper intends to analyze the internationalization opportunities of the cosmetics industry in the country, whether due to the investments that come to it, Colombian companies that are in process and the derivation of ...
Internacionalización de la empresa Textiles Vásquez Aragonés S.A.S
The objective of this work is to identify what internationalization options are for Textiles Vásquez Aragonés S.A.S, which has been based on electronic commerce. To obtain results, the theory of the digital economy was ...
Lecciones derivadas para la internacionalización de la empresa comapan a partir del caso de éxito del grupo nutresa
The objective of this article is derive lessons learned from Grupo Nutresa internationalization process for the Comapan company. To do this, a diagnosis of the Comapan company was made as for the story of the company, the ...