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Análisis comparativo del sector lácteo colombiano frente a la Alianza del Pacífico
The document focuses on analyzing Colombia's competitiveness in the dairy sector with respect to the rest of the member countries of the Pacific Alliance in order to identify strategies that promote this sector. Applying ...
Estrategias de internacionalización de Mercado Libre
The central objective of the document is based on identifying the strategies used by Mercado Libre
for the internationalization of its electronic commerce model, to achieve this objective it is proposed
to contextualize ...
Acciones para fortalecer el turismo de bienestar en el Eje cafetero
The objective of this study is to identify the international negotiation strategies that allow to dynamize the development of the wellness tourism sector in the coffee-growing region. The methodology used was qualitative, ...
Mejorar la competitividad del sector cárnico bovino de Colombia por medio de estrategias implementadas en Brasil y Argentina
This research project seeks to propose strategies and operations to improve the competitiveness of the bovine meat sector in Colombia through the implementation of strategies used by Brazil and Argentina as references in ...
Lecciones derivadas para la internacionalización de la empresa comapan a partir del caso de éxito del grupo nutresa
The objective of this article is derive lessons learned from Grupo Nutresa internationalization process for the Comapan company. To do this, a diagnosis of the Comapan company was made as for the story of the company, the ...
Plan estratégico de impulso competitivo para la asociación de expositores del tejido artesanal y la confección el madrugón
The present research work consists of a description and analysis of the current situation of the textile sector in the wholesale mode in Bogotá, more specifically in the Association of exhibitors of the artisan fabric and ...
Análisis de las estrategias que permitieron el crecimiento de las Fintech en Latinoamérica a partir del caso de Nubank y Nequi
The Fintech sector has stood out in several countries, including Brazil and Colombia, both of which have important startups in this industry, such as Nequi and Nubank: Nequi and Nubank. These two neobanks, each with a ...
Herramientas de implementación TIC para la mejora en competitividad de las Pymes en Colombia
This project seeks to propose applicable ICT tools that can improve competitiveness in SMEs in the industrial, commercial and service sectors with the help of the implementation of Information and Communication Technologies ...
Estrategias para mejorar la competitividad del Arándano Colombiano en el mercado internacional
The purpose of this study was to analyze and propose a series of strategies to make the
Colombian blueberry more competitive in terms of international marketing. For this, the research was carried out based on the four ...
El fortalecimiento de la importación de autopartes a través de estrategias para mitigar los efectos del covid-19 en tecnautos y el sector automotriz colombiano
The objective of this report is to demonstrate the improvements that can be developed in Tecnautos and in the automotive sector as a result of the impact that Covid-19 generated on imports and exports of auto parts. Through ...