La importancia de la cultura en los negocios internacionales: caso Japón

Abstract

The present research centres on the influence that has the culture in international negotiations, focused on Japan, given that many time when to produced encounters between companies of different cultures, misunderstandings may present; which can arrive at affect the relationship between both parties. Therefore, there is realized an analysis of the Japanese culture, of his values and beginning and as they them apply in the table of negotiation opposite to his interlocutors; looking so the relations are lasting and that the needs of both parts are fulfilled in a balanced way, generating this way a mutual benefit. On the other hand, the Colombian businessman, the practical elements to negotiate with the Japanese companies, to verify this way the differences that exist between these countries and therefore, helps to answer them competitively on the said market.