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Estrategias de posicionamiento en marketing digital para la empresa V.I.P AUDIOVISUAL S.A.S en el mercado audiovisual colombiano
This research project shows that strategies must be carried out to improve the market positioning of this audiovisual production company that has been in the middle for 7 years, emphasizing characteristics such as the ...
Plan de mejora para el fortalecimiento de mercadeo en la empresa Inversiones Paferca S.A.S ubicada en la ciudad de Bogotá localidad de Kennedy
This work reveals a large part of the production and marketing aspects offered by PAFERCA SAS, a company dedicated to the transformation of soft and solid rubbers. It intends to deliver to the footwear producers an innovative ...
Estrategias de posicionamiento y generación de valor para el crecimiento rentable del canal institucional de la empresa Mamá empanadas
The company called "Mama Empanadas" has been dedicated to the production and distribution of food such as: Empanadas, arepas, cakes, among others, for twelve years; it also has two direct sales points and an institutional ...
Plan de mejora para el fortalecimiento del proceso comercial de la empresa Aromamarketing ubicada en la ciudad de Bogotá
The main objective of this project is to determine a problem in the Aromamarketing company, which was found through commonly used tools and techniques such as: DOFA matrix, PESTEL, questionnaires, problem tree and interviews, ...