Propuesta para el fortalecimiento en la prestación de los servicios turísticos en el Resguardo Indígena Maguaré ubicado en el departamento del Meta mediante la creación de una cartilla didáctica

Abstract

The purpose of this work is to be able to achieve that the Maguaré Indigenous Reserve located in the department of Meta achieves to strengthen the provision of the tourist services that offer through the proposal that will be presented to them based on clearly normative criteria. It is found in the first chapter a diagnosis applied to the community through checklists to identify the pros and cons in 4 different services they provide. With the information gathered an analysis was made through an Internal Factors Assessment Matrix (IFAM) where we found that in the food and drink service, camping site and tourist guide are above the average which indicates that the development of these services is not of bad quality and with respect to the service of travel by the Black River in canoe if it is below the average which tells us that they have aspects to improve more than everything in the safety part. Then we start with the comparison between the Resguardo Maguaré and two communities, one with similar conditions also located in Colombia and another better positioned that would be a model that can be matched if you work hard and follow the rules. Finally, the improvement proposal is explained by means of a booklet so that the Resguardo Maguaré adapts the criteria that are presented there, so that they provide a good quality service to their visitors in the 4 modalities previously exposed.