Propuesta de trade marketing para el lanzamiento de suelas biodegradables para distribuidores en el Restrepo

Abstract

This work aims to guide the new forms of production that seek to mitigate the environmental impact generated by the production of conventional soles, however in these new processes there is uncertainty because they are little used and it is unknown its applicability and the benefits that can generate the environment. In this process of incorporating new production materials, a number of barriers have been found due to the tendencies of these markets and the forms of commercialization that have transcended for many years. This does not prevent innovation processes can be carried out by companies such as Moldes JR that have been characterized by the quality and timely delivery of these products in such a competitive market that in the first stay is local but has international projections. The main objective of this work is to show that environmentally sustainable processes such as the production of Biodegradable soles that can also be profitable and leave good profit indexes, but we must carry out informational processes to raise awareness of new types of shoppers who are looking for this type of products. To achieve all of these you must meet some financial goals to make a series of investments in terms of production and support all this marketing with trade marketing strategies.