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Propuesta de diseño de instrumento para categorizar los compradores de la empresa productora de jugos y zumos Prozumos s.a.s. desarrollo de prueba piloto – simulación de resultados
His project is based on the inclusion of research marketing in SMEs, to be able to develop it in the best way in products and / or services. At present, many small and medium-sized companies are in a process of decline, ...
Estrategias de Promoción y Merchandising para la marca Balance en el canal moderno
The proposal of promotion plan and exhibition strategies for the brand balance in the modern channel has been elaborated in order to find actions that allow to increase the rotation in the third quarter of the year 2018 ...
Estrategia de Trade Marketing para incrementar las ventas de Colanta en la categoría lácteos en almacenes Zapatoca ciudad de Bogotá
Colanta is recognized as the leader brand at the milk market in Colombia as a result of innovation, trajectory and high quality standards.
Colanta has a diversified portfolio of products and it is one of the enterprises ...
Plan de trade marketing para incrementar la rotación y ventas de la marca "pasión” de Crem helado
This research project was carried out at the points of sale in the Villa Adriana sector of the municipality of Funza, where they have an exhibition of frozen products, including the Paleta Pasión- Product under study, which ...
Diseño de estrategias de trade marketing para spaghetti Doria sabor butifarra en tienda directa de la ciudad de Barranquilla
Not doubts, the Colombian market is one of the most demanding in Latin America, buyers and consumers are increasingly looking for innovation in product and service offerings and where brands strategically develop products ...
Propuesta de trade marketing para incrementar las ventas de surtifruver los paisas
Today there are three outstanding exponents that dominate the market in general. The plaintiff, who usually does not plan a purchase management, since they are made for a taste or impulse, depending on the trend or taste ...
Estrategias de trade marketing, promoción de ventas y merchandising para aumentar las ventas del champú embrión de pato de 850 ml en los almacenes éxito, jumbo, y olímpica
The present case study work consists of the analysis of the low rotation of the product Embryo Shampoo of Duck of the company Laboratories Lissia.
The research question of the work is based on how to increase sales of 850 ...
Propuesta de Trade Marketing para incrementar las ventas y rotación de closets de la marca Inval en Alkosto Venecia
Industrias Inval was born in the city of Palmira in 1988. It starts its operations with the manufacture of Baffles and Racks for sound equipment, television cabinets for assembly companies such as Sony, Panasonic, Pioneer, ...
Estrategias de trade marketing para potencializar la exhibición de crem helado en la categoría take home y scooping en los almacenes jumbo de Bogotá
This work is carried out with the purpose of presenting a Trade Marketing strategy in which we rely on merchandising for the company Meals de Colombia with the brand Crem Helado for the year 2018, in which we propose to ...