Análisis del producto turístico avistamiento de aves en Bogotá Región y sus posibilidades de desarrollo

Abstract

The project conceives bird watching as a tourist activity of great growth in Colombia, so we proceeded to analyze the activity in the capital of the country: "Bogotá" which was still a city, has different bodies of water (wetlands), which provide a perfect environment for bird watching. Thus perceiving the possibility of expanding the tourist portfolio of Bogotá.

For its analysis, different variants that make up the value chain of an adequate tourist bird watching product were taken into account, which were identified from different examples of products of this kind of tourism at an international level and from the model proposed by ProColombia, entity responsible for promoting tourism in the country; as a second measure they were valued. Achieving thus propose a model for the proper execution of the activity in mention.

On the other hand, two natural sites were proposed outside Bogotá because the city is usually promoted as Bogotá region; These places were: Pionono Ecological Park in Sopó and Encenillo Biological Reserve. To choose them, their tourism vocation was taken into account as natural destinations and the inventory of birds that they possess, in addition, due recognition was made of the places and in them specific surveys were made for later purposes of the project.

The third chapter of the project includes all the promotion tools that could be implemented according to the results obtained in chapters one and two.