Propuesta de plan de mejora para posicionar la plaza de mercado Carlos E. Restrepo como un destino turístico

Abstract

The Carlos E. Restrepo Market Square is not within the recognition of public market squares prioritized for tourism by the IDT (District Tourism Institute) with the objective of achieving recognition to highlight the benefits and strengths of the Plaza de Mercado. market, an improvement plan is developed to achieve a possible tourist positioning on the tourist routes of the city of Bogotá; An analysis of the current state of the place was carried out, identifying interested visitors at different times of the year and the improvement proposal was presented. For the analysis, 6 testimonies from merchants from the Restrepo Market Square were taken into account, 70 testimonies from visitors, buyers or tourists interviewed at different times and finally a testimony from the current administrator of the place. It is essential to highlight the crucial role that citizen participation plays in this improvement plan, active collaboration between the community, local organizations and government institutions are essential to guarantee the success of any urban revitalization and development initiative.