Diseño de estrategia de comunicación 360° para la Fundación Integral para el Cuidado del Adulto Mayor “ALOIS”.

Abstract

Communication has become an essential element for the success of any organization, including social organizations such as foundations that work with the elderly. It is crucial for these foundations to have an effective communication strategy to strengthen their services and reach a larger number of beneficiaries. The goal of this internship is to develop a communication strategy for the Fundación Integral para el Cuidado del Adulto Mayor "ALOIS." This foundation is a non-profit organization that, despite offering various programs and services to improve the quality of life for seniors, faces difficulties in promoting its services and reaching a broader audience. Therefore, the aim is to strengthen the foundation by designing a strategy. Objectives will be set focusing on improving various aspects of the organization, increasing awareness of services among the target population, and encouraging the participation of the elderly in offered activities and programs. Finally, actions were identified for the implementation of necessary tools within the applied process, developing a mixed methodology by using quantitative tools such as surveys and results analysis, as well as the creation of qualitative marketing resources that will be mentioned later. This is for the promotion of services on social networks and the establishment of a monitoring and evaluation system for the strategy.