Resignificando el turismo, del narco­turismo al turismo de memoria como estrategia de posicionamiento cultural en la ciudad de Medellín

Abstract

The main objective of the document is to design tourism promotion strategies to redefine tourism in order to transform narco­tourism into memory tourism in the city of Medellín.To carry out this, events and places that are part of the historical memory of Medellín in relation to narcotourism were identified and characterized. Likewise, the mostprominent character is Pablo Escobar, who with his actions related to drug trafficking, the armed conflict and acts of violence marked the historical memory of Medellín, consequently an erroneous collective imagination is generated by visitors to what which is the history of Medellín. In compliance with the objectives,research methods, techniques and instruments were used, including data collection (survey and interviews); field observation; the bibliographic review of various authors and tourism projects; Finally, tourism promotion strategies are presented for the cultural attractions that are part of the historical memory of Medellín, La Comuna 13, Parque Memorial Inflexion and Museo Casa de la Memoria.