Implementación de un plan de social media para gesproquiro

Abstract

The present work is focused on the use of a social media plan for Gesproquiro, an intermediary company between cosmetic surgeon - insurer and patient - cosmetic surgeon. To mitigate accident reports and access coverage to perform aesthetic procedures, validating the professional information of the doctor and the patient's clinical history; managing to minimize the risk of the interested parties. A strategy based on horizontal social networks will be applied to patients with the aim of publicizing the services in a more direct way and for doctors a tactic based on vertical social networks will be applied to have a specific tool for our specialists. With the implementation of the social media plan, horizontal social networks will initially be developed as a more effective means of communication, giving a stimulus through striking content for the public, managing to generate interaction with the user or client, thus producing brand recognition. , potential customer attraction and loyalty.