Proceso de toma de decisiones en la empresa Entremés Máquinas Dispensadoras S.A.S.

Abstract

Every company or organization in the development of its administrative and financial processes must make decisions, which are taken under risk, certainty, or uncertainty. This research aims to analyze the decision-making process in the company Entremés Máquinas Dispensadoras S.A.S. The decisions of Simon (1957) are supported under the limited rational theory, who states that in the decision-making process man is limited by his knowledge, time, and the information he has about the problem. The methodology used is the qualitative approach of a descriptive type, whose data collection techniques were the interview, the documentary analysis, and the observation of the decision-making processes in the company. It can be concluded that the managers of the Entremés Máquinas Dispensadoras SAS company have remained operational during the COVID pandemic because their decision-making process is adequate, they identify the problem, assigning weighted criteria to the alternative solutions to the problems, examining each alternative, implementing the best and evaluating the results; Therefore, the decision-making process they use is the limited rational of Simon (1957).