Creación de una aplicación móvil para la comercialización de prendas de vestir llamada Kamsof

Abstract

The first part of this work is structured in the construction of the business model, which was carried out under the Lean Startup methodology. This project aims to respond to the dissatisfaction that arises when receiving clothing purchased online that does not match the physical dimensions of the client, even if it corresponds to the selected size. Therefore, the concept of a mobile application called Kamsof is created which allows the corporate client to market their catalogs within the Application, obtaining a new innovative communication channel; and for end customers, to purchase multi-brand garments from a single source, providing the opportunity to have said selected product measured, through an advanced technology system that takes measurements of their body and from the location that the customer wishes to be able to view approximately How the item of clothing would look on you before buying it. In the second part based on the business plan, the data and information necessary to materialize the mobile application is collected. It begins with a market study, sharing several electronic surveys; An organizational record is created to adequately structure the personnel that will help with the development of the Mobile Application. The investigation of rules and tax benefits to be taken into account for the creation and legal operation of Kamsof is carried out and ends with the financial analysis to know the viability of the project in numerical and percentage figures along with the respective conclusions.