Edición y difusión de contenidos en la aplicación Kwai para la empresa Faroc producciones

Abstract

This research report aims to improve the quality, design and relevance of the content to be disseminated in the Kwai application through audiovisual montage, which stands out from the competition and meets the expectations of the target audience, in order to have a positive impact on the company Faroc productions. Understanding the impact of the internet and how new forms of communication have emerged, such as social networks and applications like Kwai, where video editing plays a fundamental role in the growth of the Faroc productions company. This report details key aspects of video editing in Kwai, such as the use of vertical format, the inclusion of special effects and music. In addition to technical skills, the importance of communication and collaboration in the editing process is emphasized. During the internship, editing tasks were carried out on various Kwai accounts, each with different cinematographic focuses. It highlights the need to stay on top of trends and experiment with different styles and formats to stay relevant.