Planeación estratégica en la industria ladrillera de Soacha (Cundinamarca) y su relación con el éxito en ventas de las empresas del sector.

Abstract

A study is presented on the progress made by companies in the brick industry in the municipality of Soacha in terms of strategic management, and its possible relationship with their sales success. For this purpose, a qualitative study of the strategic processes of the companies selected for the research is combined with a quantitative analysis of the sales of these companies. It is concluded that the main factor that determines the incorporation of the principles of strategic management in this sector is the size of the organization, with greater strategic management in larger companies, which in turn have a higher level of income from their operational activities.