Salva, adopta y ama: campaña de comunicación estratégica en el barrio El Tintal para promover la adopción responsable de animales callejeros.

Abstract

The situation of stray animals affects communities worldwide, in the face of this problem it is essential to take action, promote the adoption and responsible ownership of animals. This research work is focused on the design of a strategic communication campaign entitled "Save, adopt and love" as a bet to reduce the problem of animal abandonment from responsible pet ownership in the El Tintal neighborhood. For this, the objective is to design a strategic communication campaign from the Salva Colitas adoption service, which informs the community of the Alborada area of the El Tintal neighborhood about the problem of animals living on the streets, the importance of adoption and responsible ownership as a contribution to its mitigation. This was carried out through the implementation of tools and means, such as the active presence in social networks, promoting strategic alliances to strengthen the responsible adoption network in the El Tintal neighborhood, and making use of the loudspeaker in the detailed area, with informative flyers, promoting adoption and responsible ownership of furry dogs for adoption that are part of Salva Colitas.