Propuesta publicitaria para el desarrollo de turismo oscuro en el Cementerio Central de Bogotá

Abstract

This research is aimed at knowing what are the motivations that affect the people for dark tourism in the Central Cemetery of Bogotá. For this, used as bases, the following categories: tourism, dark tourism, trends tourism, motivations, necro tourism or cemetery tourism and alternative tourism. Fraud in order to be able to use the interview, structured survey and photography, as instruments of investigation, likewise it was taken into account that this investigation is of mixed approach and does not probabilistic. An advertising plan was made defining the public objective and the persuasive resources, thus detailing an advertising brochure of a physical and digital nature, which was carried out, taking into account the main motivations that this research found, in order to demonstrating with research and publicity, that dark tourism is nonetheless bad, but on the other hand it can teach different aspects related to the History and culture.