Estrategias para la estabilidad económica de las MiPymes empresas del sector textil confección prendas de vestir de la localidad de Kennedy a partir de tecnologías de información.

Abstract

The purpose of this work is to identify the strategies used by MSMEs in the textile and clothing sector in the town of Kennedy based on information technologies to achieve economic stability during the pandemic. For this reason we conducted a research with a mixed approach for it, in the first place a qualitative analysis was carried out based on information from articles, books, degree projects, electronic media. Secondly, we used a quantitative approach with the objective of collecting information through surveys. As a result of this research, MSMEs during this juncture have found as a strategic ally ICTs as a digital tool that provides solutions and facilitates their livelihood, new business models, strengthening of current strategies and the acquisition of new customers through communication networks such as Facebook, WhatsApp, Instagram and website considering that they are a phenomenon that increasingly gains more followers, allows customizing the information published in real time and is easily accessible are a good tool to make themselves known, all this in order to achieve economic stability. And finally we identified that the implementation of ICTs (Information and Communication Technologies) as a strategy was valuable and significant to continue generating income.