Plan de negocio Pedals Innovation Custom SAS

Abstract

With the arrival of large numbers of migrants to the city of Bogotá, the aftermath of the pandemic and not counting the innumerable road congestions, Bogota citizens have been forced to take alternative mobilization to get to their places of work or study in a certain way. fast, comfortable and that helps to improve your health conditions. The objective of this project is to consolidate the company Pedals Innovation Custom SAS, which aims to manufacture and commercialize Cruiser Custom chopper bicycles, whose touch of exclusivity and comfort is based on a unique design per customer. These bikes provide an efficient, reliable and safe form of mobility for those who want to ride in the best style and power. A market research was carried out, where surveys were applied, the first stage was carried out in person and the second virtual, the results obtained allowed to have more precise data on the possible location of the points of sale and in turn the public to whom to offer the product.