Propuesta de turismo experiencial en la Reserva natural El encanto de Guanapalo

Abstract

The following document is based on the importance of experiential tourism as a transcendental factor to generate a value proposal in the El encanto de Guanapalo Natural Reserve, which will bring recognition to this destination. It aims to identify how the union of different elements that may seem simple separately, such as photography, a travel log and the landscape, can be fused together to highlight the experience of potential tourists in the reserve, making their journey a memorable experience, which will result in a travel log that has been written by the tourist and his own point of view. This is done by taking as a reference the places where the activity would take place and which allow for the consolidation of an inventory, as well as the opinions of the tourists and the people in charge of the reserve who provide information to recognize characteristics and to analyze the market to whom the proposal is directed, information that is vital to finally direct the necessary actions and work that give way to the proposal of experiential tourism by means of a tourist route.